What Design Can Do

May 1 2014

8- 9

The fourth What Design Can Do conference, which takes place this year on 8 and 9 May in Amsterdam, has succeeded in attracting fashion designer Paul Smith as one of the highlight speakers. Opening this international conference about design as a source of social innovation will be Jet Bussemaker, Minister for Education, Culture and Science.

An inspiring line-up of guests will gather again this year at What Design Can Do 2014. They include ShaoLan Hsueh, the inventor of Chineasy, a movingly simple way to learn Chinese; Richard Thé, designer at Google Creative Lab; Dutch design professor Timo de Rijk; graphic designer Willy Wong from the USA; and Rachel Armstrong from England, who asks whether buildings are able to absorb CO2.

All design disciplines will feature during the two-day What Design Can Do event, which this year takes learning, economy and nature as its leading themes. From England comes Alexandra Daisy Ginsberg, a designer whose book Designing for the Sixth Extinction explores where design and biology intersect. French designer Nelly Ben Hayoun, also known as the Willy Wonka of science and design, will present her project entitled International Space Orchestra.

Accompanying the What Design Can Do event this year will be a weeklong festival of films devoted exclusively to design. Also on the programme are design tours in collaboration with the Stedelijk Museum and break-out-sessions on and around Leidseplein in Amsterdam. And What Design Can Do recently launched its own blog: blog.whatdesigncando.nl, which like the conference allows the public to discover what design can do.

WHAT DESIGN CAN DO 2014 When: 8 and 9 May Where: Stadsschouwburg Amsterdam Tickets: whatdesigncando.nl/shop/tickets/

Website www.whatdesigncando.nl/shop/tickets/