Maurice Mentjens Design made an attractive and user-friendly environment for Maastricht retailer Stash. By introducing a display wall in the middle of this (small) space, a partition is created by which the shop appears larger. This impact is reinforced by a large mirror wall. The red enameled partitions are daring and dominate the overall effect, but not in an annoying manner. They ensure the interior is experienced as a powerful entity.

The shop has been clearly designed as a background for the presentation of the product, and the jury considered it to be an innovative statement.

The design distinguishes itself by breaking the mold of the traditional design for a bag shop. The layout clearly creates added value for the clients and their customers. The way in which the innovative display method with magnets plays a central role is original and is the kind of idea that we would like to have thought of ourselves.