As well as offering insurance products, insurance company Interpolis also develops solutions and services that help prevent damage and hassle. Solutions that enable customers to live in a smarter, more comfortable and safer way. As such, it has chosen an approach in which experimentation, prototypes and validation play an important role. For this, Interpolis works closely with Freshheads, an agency with the necessary experience in the field of digital innovation and agileworking in multidisciplinary teams. This has led to the development of an embedded innovation team of creatives, designers, developers, marketeers and other content specialists. Together they devise, validate and develop services for in and around the house. Interpolis now has four special innovation teams that use this method: alongside the team Smart Solutions Home are also the teams Smart Solutions Mobility, Smart Solutions Enterprise and Wellbeing.

This is a clear example of how digitalisation is becoming increasingly important as a driver for change and innovation. Digital agencies are therefore often more intensively involved in innovation, ideally together with the client. It is special that the intensive collaboration with Freshheads is also structurally embedded at Interpolis. These are no longer separate projects; it is more about a mature partnership that is based on trust and a clearly shared vision. This makes it appropriate to thoroughly involve customers in the process and to test concepts and prototypes on a small group of initial users. This would not have been possible without a clear vision of the core values and the courage to experiment.