The collection ‘Images Rule’ is a ode to diversity, multiplicity and complexity in modern day metropolises. In Images Rule’s philosophy traditional expressions and techniques are as important as most recent technological inventions.

The Committee appreciates the total concept: from presentation to choice of models and from performance to garments. The ode to the dynamic city is present in all aspects. With this spectacular performance, Aziz Bekkaoui communicated a message with sincere emotion. The dynamic presentation, the diversity of models, and the bold mix of cultures and symbols fit into the current streetscape. In addition, the garments are made fantastically and finished expertly.