Since 1955, Loes Veenstra from Rotterdam has knit five hundred jumpers. Museum Rotterdam discovered this collection of never worn pullovers. Christien Meindertsma then compiled a book about them and made a cheerful flash mob in the district where Loes Veenstra lives.

This project is a good translation of a special story into a carefully designed book. Moreover, the flash mob puts a smile on your face. Once again, Meindertsma succeeds in presenting a project in a surprising context. The committee greatly appreciates the cooperation within the project and its impact in the neighbourhood.

With this project brings Meindertsma according the jury a tribute to ‘ordinary people’. Sympathetic, and at the same time a nice way to present the collection. Thanks to the unexpected flashmob with local residents, design ensures that people come together, with a positive effect on the quality of life. A small but interesting story thus becomes creative and innovative unlocked.