An entire Japanese metropolis in the heart of a one-metre long Electric Tiger Shoe: a universe with Metros, skyscrapers, an airport, and even Godzilla. This is how the worldwide Onitsuka brand strategy ‘Made of Japan’ is brought to life.

One shoe that is the topic of conversation everywhere: that is quite an achievement. Manufactured and enlarged by means of rapid prototyping, the shoe is exhibited in flagship stores. Evidence that excellent design and excellent marketing can form an unbeatable team.