In order to create the new video clip of the band C-Mon & Kypski from Utrecht, the phenomenon crowdsourcing is used. Every visitor to the website www.oneframeoffame.com could contribute to the video for the track More Is Less. They copy the poses made by the band members in front of their own webcam and send the recordings to the website. From each video that was sent in, a single image was used in the clip.

An original, interactive concept that encourages people to participate, with an appropriate use of technology. Moreover, it’s a clever proposition of new ways to market and sell music. It’s a fresh a way to involve people and invite contribution – and they’ll really do it, because it’s so simple.