It’s a boy, or a girl, or it can be whatever you want. Bloom my Buddy is a new type of vase that ensures the consumer endless playing fun. The Buddy design was commissioned by the Bloemenbureau Holland (Flower Council of Holland), and for the first time presented in Milan in 2008. The product challenges the user to display flowers and plants in modern interiors in new ways that do full credit to the flower’s distinct characteristics.

Is it a completely unexpected extension of the nearly infinite series of vases? Is it a kitschy yet useful piece of art? No, it is a Bloom my Buddy! Whatever it may be, it is an over-the-top design of a product without any appreciable predecessor, and it is without doubt a thrilling addition to the conventional assortment in flower shops.