On on-line presentation of the birth of the theme of ‘Made of Japan’. A shoe built up of hundreds of mini-images. Each image represents a weblog with Japan-related content. Every half hour, the images on the weblogs are analysed and sorted by colour.

The consistently presented side view of the shoe on the site has literally been ‘made of Japan’, for it is made up of hundreds of mini-images plucked from Japanese blogs. One click on the image produces an enlargement. The images are refreshed every half hour. Interactivity imbued with great attractiveness.